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Research papers

New product launches

This presentation provides a compelling case study of how a client company, faced with the significant challenge of taking a business product to the consumer sector, used market research as a critical tool to build a business case and guide a product...

Catalogue: Consumer Insights 2005
Authors: Marian Sudbury, Shizuka Pye
Companies: Mars Wrigley, Harris Interactive (Europe)
November 15, 2005
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Citation

Sudbury and Pye (2005a, November 15). New product launches. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/new-product-launches